Target & Google: Bullseye’s Playground

Google and Target teamed up to create a retail technology demo for their new Tango tablet, a mobile device capable of high-resolution 3D sensing for augmented reality applications. Through their in-house firm Art, Copy & Code, and in collaboration with Stinkdigital NYC and Psyop, they created a winter wonderland in a handful of Target stores nationwide. Germantown Studios contributed the majority of the animations (with rigging assistance from Jeremy Carson, Irrational Games) for the characters who inhabited this world, from playful puppies to roaring dinosaur toys.


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