Germantown Studios was hired by Disruptive Media Lab to conceive and develop several of the vignettes. These were built in 3D in Maya, and exported to the real-time engine in Unity. Because of the limitations of the real-time technology (and wide variety of supported devices), there were serious challenges to creating the lush and fanciful world of the Hermès brand. These included the important brand elements of the Hermès scarves, scented origami, and equestrian culture.
Along with ace animator, Will Robertson, we leveraged our expertise to creatively overcome some of those limitations. We were able to achieve the stylized realism and the flowing animation through various tricks, cheats, and 3D wizardry.
You can see the finished promotional video, produced by Disruptive Media Lab, below.